OPSM LOVES AUSTRALIAN FACES

THE JOURNEY

Out of our 25 million people a quarter were born overseas and millions of us report to having more than 3 ancestries**.

The makeup of our society doesn’t fit a conventional mould, so why would our faces? No-one really questioned the traditional round, oval, square or heart face types – but we agree their definitions are broad.

Around 1/3 of Australians said they were unsure of their face shape*, so we set out to determine the real face shapes of modern Australia – and who better to partner with than street style blogger, Yvan Rodic, the Face Hunter himself.

WE FACE HUNTED

From Sydney to Broome; Darwin to Melbourne, and enlisted a fleet of photographers to capture 1000 diverse faces. Working with a world leading facial recognition scientist, Dr Kendra Schmid, we individually analysed each image, defining nine groups – five new, in addition to the four traditional.