Inspired by his passion for skateboarding, Chey founded his own brand to promote the talent New Zealand has to offer.
He blends Kiwi humour with high-quality materials and meticulous craftsmanship to create lasting products.
For Chey, skateboarding is more than a passion—it's a lifelong journey.

Commit to your passions

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Chey Ataria Designer

“We work closely with our printers to ensure every step is done to a very high standard.
Working with good materials and keeping a keen eye on quality is super important.
We want to make products that stand the test of time. Detail is key.”

Discover Def Skateboards


Oakley Exchange

Ray-Ban New Clubmaster

Ray-Ban Mega Clubmaster


At OPSM we ensure that by utilising our latest technology for eye tests, customising your eye care journey, and offering the latest collections, we can offer you an excellent experience.​ Because at OPSM, we are dedicated to bringing you everyday excellence.

Everyday Excellence

Hunter Valley, Australia Winemaker

Angus Vinden

Owner of Vinden Wines, he embraced the challenge of blending traditional winemaking with modern sustainability practices as an opportunity to evolve.

Melbourne, Australia Chef and enterpreneur

Nornie Bero

Head chef and owner of the restaurant Mabu Mabu, and deeply tied to her indigenous heritage, Nornie lets curiosity for native ingredients and Australian flavours fuel her growth.

Cardrona Valley, New Zealand Beekeeper

Jess Curtis

Chasing beauty in the small things, Jess launched the award-winning Branch Creek Honey, inspired by her grandfather, to promote the environmental importance of bees.